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Archana Dhankar

44 posts
Marketing Professional, Brand Strategist, Performance & Digital Marketing Expert with 12 years of Industry Experience in Digital Marketing and Brand Management.
MMarketing Strategy
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  • 4 minute read

B2B Influencer Marketing: All That You Need To Know

  • byArchana Dhankar
  • June 3, 2019
  • 4.3K views
As market competition grows, businesses need to create innovative selling tactics to drive customer engagement. And by businesses,…
IInfluencer Marketing
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  • 3 minute read

Influencer Marketing: Why consumers are losing trust in bloggers?

  • byArchana Dhankar
  • May 28, 2019
  • 3.5K views
Selling online only came into existence a few years back and has its unique challenges, one such being…
SSocial Media
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  • 3 minute read

Influencer Marketing – The Digital Marketing Trend That You Cannot Ignore

  • byArchana Dhankar
  • May 13, 2019
  • 3.0K views
As customers get smarter and markets grow in size, selling becomes more challenging than ever. The key lies…
IInfluencer Marketing
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  • 4 minute read

Reasons to add Influencer Marketing to your Marketing Mix

  • byArchana Dhankar
  • May 7, 2019
  • 3.4K views
Influencer Marketing is one of digital marketing’s widely used strategies alongside email marketing and performance marketing, still gaining…
SSocial Media
Influencer Marketing
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  • 3 minute read

How to successfully execute Influencer Marketing for Small Businesses

  • byArchana Dhankar
  • May 2, 2019
  • 2.3K views
For anyone new to the concept, an “influencer” is a person or a dynamic group, that has garnered…
BBlog Strategy
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  • 3 minute read

Blogging Trends to Watch For

  • byArchana Dhankar
  • April 15, 2019
  • 3.0K views
One trend we all need to remember is Fake me Not!! The more you fake, the less you…
BBlog Strategy
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  • 4 minute read

How to Create and Grow a Fashion Blog Organically

  • byArchana Dhankar
  • April 10, 2019
  • 2.7K views
Ever since I was a little girl, I was fascinated by everything fashionable, and as I grew up,…
MMarketing Strategy
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  • 3 minute read

Account-Based Marketing: Fad or Reality?

  • byArchana Dhankar
  • March 26, 2019
  • 3.1K views
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…
FFeatured
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  • 3 minute read

How to Create a Successful Video Marketing Strategy

  • byArchana Dhankar
  • March 1, 2019
  • 2.5K views
In a world of shorter-than-even-before attention spans, and a sheer overload of content, video is fast replacing verbal…
DDigital Art
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  • 3 minute read

Voice Search: The Future of Digital Marketing

  • byArchana Dhankar
  • February 27, 2019
  • 3.4K views
The role of smart digital assistants such as Google Assistant, Apple Siri and Amazon Alexa is no longer…
MMarketing Strategy
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  • 3 minute read

Big Data and Its Big Impact on Marketing Strategy

  • byArchana Dhankar
  • February 20, 2019
  • 7.1K views
Recently, “big data” has been a widely used term in the business world. Rest assured, it is not…
bblogging tips
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  • 3 minute read

Skills In Demand For 2019

  • byArchana Dhankar
  • February 18, 2019
  • 2.3K views
Skills are undoubtedly the mainstay of professional success as they determine how much you can contribute to your…
FFeatured
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  • 3 minute read

The Importance of Personalisation in Marketing

  • byArchana Dhankar
  • February 4, 2019
  • 1.8K views
In a world that is overcrowded with content, where customers get bombarded with companies trying to hard sell…
BBlog Strategy
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  • 5 minute read

Digital Trends That Will Dominate In 2019

  • byArchana Dhankar
  • January 10, 2019
  • 1.9K views
2018 has been an eventful year for the digital industry as several technologies have disrupted the landscape. With…
MMarketing Strategy
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  • 3 minute read

Embrace Machine Learning Across the Marketing Mix

  • byArchana Dhankar
  • December 15, 2018
  • 1.9K views
Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and…
MMarketing Strategy
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  • 3 minute read

5 Mobile Marketing Strategies That Every Business Must Adopt

  • byArchana Dhankar
  • December 10, 2018
  • 1.8K views
Mobile has undoubtedly become the mainstay of online selling and branding today. According to WeAreSocial’s ‘Digital in 2018’ report, the…
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  • MMarketing Strategy
    B2B Influencer Marketing: All That You Need To Know
  • IInfluencer Marketing
    Influencer Marketing: Why consumers are losing trust in bloggers?
  • SSocial Media
    Influencer Marketing – The Digital Marketing Trend That You Cannot Ignore
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Archana Dhankar
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