B2B Influencer Marketing: All That You Need To Know
As market competition grows, businesses need to create innovative selling tactics to drive customer engagement. And by businesses,…
Influencer Marketing: Why consumers are losing trust in bloggers?
Selling online only came into existence a few years back and has its unique challenges, one such being…
Influencer Marketing – The Digital Marketing Trend That You Cannot Ignore
As customers get smarter and markets grow in size, selling becomes more challenging than ever. The key lies…
Reasons to add Influencer Marketing to your Marketing Mix
Influencer Marketing is one of digital marketing’s widely used strategies alongside email marketing and performance marketing, still gaining…
How to successfully execute Influencer Marketing for Small Businesses
For anyone new to the concept, an “influencer” is a person or a dynamic group, that has garnered…
Blogging Trends to Watch For
One trend we all need to remember is Fake me Not!! The more you fake, the less you…
How to Create and Grow a Fashion Blog Organically
Ever since I was a little girl, I was fascinated by everything fashionable, and as I grew up,…
Account-Based Marketing: Fad or Reality?
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…
How to Create a Successful Video Marketing Strategy
In a world of shorter-than-even-before attention spans, and a sheer overload of content, video is fast replacing verbal…
Voice Search: The Future of Digital Marketing
The role of smart digital assistants such as Google Assistant, Apple Siri and Amazon Alexa is no longer…
Big Data and Its Big Impact on Marketing Strategy
Recently, “big data” has been a widely used term in the business world. Rest assured, it is not…
Skills In Demand For 2019
Skills are undoubtedly the mainstay of professional success as they determine how much you can contribute to your…
The Importance of Personalisation in Marketing
In a world that is overcrowded with content, where customers get bombarded with companies trying to hard sell…
Digital Trends That Will Dominate In 2019
2018 has been an eventful year for the digital industry as several technologies have disrupted the landscape. With…
Embrace Machine Learning Across the Marketing Mix
Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and…
5 Mobile Marketing Strategies That Every Business Must Adopt
Mobile has undoubtedly become the mainstay of online selling and branding today. According to WeAreSocial’s ‘Digital in 2018’ report, the…