Account-Based Marketing: Fad or Reality?
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…
How to Create a Successful Video Marketing Strategy
In a world of shorter-than-even-before attention spans, and a sheer overload of content, video is fast replacing verbal…
Big Data and Its Big Impact on Marketing Strategy
Recently, “big data” has been a widely used term in the business world. Rest assured, it is not…
The Importance of Personalisation in Marketing
In a world that is overcrowded with content, where customers get bombarded with companies trying to hard sell…
Embrace Machine Learning Across the Marketing Mix
Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and…
5 Mobile Marketing Strategies That Every Business Must Adopt
Mobile has undoubtedly become the mainstay of online selling and branding today. According to WeAreSocial’s ‘Digital in 2018’ report, the…
Popular Growth Hacking Strategies Used by Digital Marketers
The competition in the digital domain is getting fierce with every passing day, which requires marketers to stay…
Significance of User-Generated Content in E-Commerce
E-commerce is a booming trend, yet it is the competition that makes selling in this domain a true…
Influencer Marketing for Brands #Demystified
As consumers are increasingly bombarded with content, communication and information from every angle, every minute, everyday, they are…
Top 3 Digital Marketing Trends 2017: What Experts Expect?
My Views as published in http://www.digitalvidya.com/blog/top-digital-marketing-trends-for-2017-what-experts-expect/ As foreseen for Digital Marketing Trends 2016, here are few Digital Marketing…
Account-Based Marketing: Fad or Reality?
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…