MMarketing Strategy Read More 4 minute read B2B Influencer Marketing: All That You Need To KnowbyArchana DhankarJune 3, 2019602 views As market competition grows, businesses need to create innovative selling tactics to drive customer engagement. And by businesses,…
SSocial Media Read More 3 minute read How to successfully execute Influencer Marketing for Small BusinessesbyArchana DhankarMay 2, 2019397 views For anyone new to the concept, an “influencer” is a person or a dynamic group, that has garnered…
MMarketing Strategy Read More 3 minute read Account-Based Marketing: Fad or Reality?byArchana DhankarMarch 26, 2019681 views Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…
FFeatured Read More 3 minute read How to Create a Successful Video Marketing StrategybyArchana DhankarMarch 1, 2019634 views In a world of shorter-than-even-before attention spans, and a sheer overload of content, video is fast replacing verbal…
MMarketing Strategy Read More 3 minute read Big Data and Its Big Impact on Marketing StrategybyArchana DhankarFebruary 20, 20192.2K views Recently, “big data” has been a widely used term in the business world. Rest assured, it is not…
FFeatured Read More 3 minute read The Importance of Personalisation in MarketingbyArchana DhankarFebruary 4, 2019502 views In a world that is overcrowded with content, where customers get bombarded with companies trying to hard sell…
MMarketing Strategy Read More 3 minute read Embrace Machine Learning Across the Marketing MixbyArchana DhankarDecember 15, 2018489 views Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and…
MMarketing Strategy Read More 3 minute read 5 Mobile Marketing Strategies That Every Business Must AdoptbyArchana DhankarDecember 10, 2018476 views Mobile has undoubtedly become the mainstay of online selling and branding today. According to WeAreSocial’s ‘Digital in 2018’ report, the…
FFeatured Read More 4 minute read Popular Growth Hacking Strategies Used by Digital MarketersbyArchana DhankarJanuary 2, 2018704 views The competition in the digital domain is getting fierce with every passing day, which requires marketers to stay…
BBlog Strategy Read More 3 minute read Significance of User-Generated Content in E-CommercebyArchana DhankarDecember 18, 2017789 views E-commerce is a booming trend, yet it is the competition that makes selling in this domain a true…
BBranding Read More 5 minute read Influencer Marketing for Brands #DemystifiedbyArchana DhankarApril 4, 2017515 views As consumers are increasingly bombarded with content, communication and information from every angle, every minute, everyday, they are…
SSocial Media Read More 2 minute read Top 3 Digital Marketing Trends 2017: What Experts Expect?byArchana DhankarMarch 30, 2017664 views My Views as published in http://www.digitalvidya.com/blog/top-digital-marketing-trends-for-2017-what-experts-expect/ As foreseen for Digital Marketing Trends 2016, here are few Digital Marketing…
FFeatured Read More 3 minute read Account-Based Marketing: Fad or Reality?byArchana DhankarMarch 29, 2017594 views Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…