MMarketing Strategy Read More 3 minute read Big Data and Its Big Impact on Marketing StrategybyArchana DhankarFebruary 20, 20197.3K views Recently, “big data” has been a widely used term in the business world. Rest assured, it is not…
MMarketing Strategy Read More 3 minute read Embrace Machine Learning Across the Marketing MixbyArchana DhankarDecember 15, 20181.9K views Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and…
FFeatured Read More 3 minute read Account-Based Marketing: Fad or Reality?byArchana DhankarMarch 29, 20172.1K views Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…