Big Data and Its Big Impact on Marketing Strategy
Recently, “big data” has been a widely used term in the business world. Rest assured, it is not…
Embrace Machine Learning Across the Marketing Mix
Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and…
Account-Based Marketing: Fad or Reality?
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM)…